It’s no secret that the real estate landscape is changing rapidly. Today’s real estate agents are in an extremely competitive marketplace and their competition is more than just local agents- It’s big tech companies like Zillow, Redfin, and others who have deep pockets and monstrous marketing budgets. You might even say some big real estate tech companies are on a mission to make real estate agents irrelevant. Though that is going to be hard to do, agents are definitely starting to feel the squeeze in their commission checks.
In order to survive in today’s market, it’s crucial that agents focus on planning for growth and success. This also means it’s time for agents to start taking control of their marketing so that their business can become profitable, flexible and able to move and grow as the state of the industry continues to shift.
One way for agents to future-proof their business is to follow the “Content Multiplier Formula.” This formula is a step-by-step process that is designed to enable you to efficiently release content, deliver it in a systematic way and monetize it.
Here’s how it works: